About Us

About Us

OUR VISION

Our Vision

To be the leading partner for businesses in turning their digital product visions into reality, empowering innovation and transformation through seamless tech solutions.

Our Mission

Our mission is to solve businesses’ tech hiring and custom software development challenges by delivering trusted, innovative, and tailored solutions while supporting their sustainable digital growth and providing a top-notch customer service experience.
OUR MISSION

Our Story

Founded in 2004, WebtrixPro is a leading boutique custom software development consulting agency committed to delivering results through innovative digital solutions. We focus on helping businesses accelerate their time-to-market and ensure they stay ahead in a competitive digital landscape.

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Customers

The Leadership Team

Assaf Shami
Founder & CEO

Meet Assaf, an entrepreneur, community leader, keynote speaker, and trusted digital growth and transformation advisor. Assaf has been in the tech industry for over 25 years, providing businesses with top-quality engineers and custom software solutions to hundreds of businesses.

As the Founder and CEO of WebtrixPro, Assaf is driven by a relentless pursuit of excellence. With a keen focus on innovation and customer satisfaction, he leads his team in helping businesses solve their tech hiring problems by creating cutting-edge digital transformation solutions tailored to every business’s unique needs.

Joe Kaire
CTO
Joe with over 20 years of experience in the IT industry, Joe is passionate about delivering cutting-edge solutions that not only improve business operations but also positively impact people’s lives and the environment. He is a firm believer in embracing new technologies and using them to drive positive change. The combination of a technical and business background has allowed Joe to successfully work with diverse groups of stakeholders in startup environments, bringing projects to fruition, always focused on providing value. Having spent the first half of his career in Latin America, Joe has a global perspective and a deep understanding of diverse cultures and business needs, enabling him to build strong relationships with clients and colleagues. His career path includes several development, architecture and analysis positions and has consulted for multiple startups since 2002, offering solutions and strategies to establish a strong foundation and drive business growth.
Eugene Pogrensky
Project Manager
Meet Eugene, a highly skilled and experienced web developer and project manager with an impressive track record of delivering successful projects. Through his passion for technology, along with his commitment and dedication to delivering quality work, Eugene has gained a reputation for being a collaborative team player, who easily builds relationships with stakeholders and clients, while ensuring the project objectives are met.
Michael Gokhler
Head Of Digital Transformation Consulting Division

Michael with over 15 years of extensive experience in digital transformation and operational excellence, our Head of Digital Transformation Consulting Division brings a unique blend of technical knowledge and strategic vision across diverse industries.

In his roles over the years, he guided transformative technology initiatives, and was pivotal in deploying cutting-edge data analytics tools and driving large-scale process improvements.

His expertise includes the implementation of Lean Six Sigma methodologies, delivering over hundreds of innovative solutions that optimized efficiency and performance.

Notably, his accomplishments have garnered numerous recognitions, including awards for his contributions to automation and digital workflow enhancements.

With a deep understanding of complex business needs and a hands-on approach to solution design, he continuously aligns technological innovation with measurable business outcomes.